Sell more B2B Products or Services by embracing The BRIC Mindset:

• Identify "Investor" vs "Buyer" mindsets in your prospects
• Learn when and how to apply provocative and challenge methods of selling
• Prepare your team for Hostile FAQs.
• Identify key executive archetypes (and critical rewards systems)
• Walk inside the mind of C-Suite execs from leading brands like IKEA, T-Mobile, Accenture, and more.

Easy to follow videos from Carnegie Mellon Professor Adam Paulisick.